There are two different media institutions I would choose to distribute my music magazine, one being Time Inc. and the other being Bauer Media. Both are big companies that publish a very large selection of magazines.
Time Inc exclusively publishes magazines, it has over 100 titles to its name including People, Time, Life, Woman's Weekly and many many more. It also owns the NME magazine which has had a heavy influence on the design and planning of my magazine.
Bauer Media is part of Europe's biggest publishing company. It publishes over 300 magazines in dozens of countries as well as owing other forms of media such as TV and radio. Some of its publications include Empire, Grazia and closer. Bauer also publishes a lot of popular music magazines including Mojo, Q and Kerrang. These magazines are all very successful and popular in the UK.
I could choose Time Inc to distribute my magazine as it publishes a range of magazines popular with my target readership such as the NME. However the NME had to be re-branded to keep it selling, although this was a great move from Time as it kept the magazine alive, it may suggest that Time will not be able to reach all of my target readership and therefore keep my magazine in print.
Bauer on the other hand have over 300 publications to its name which suggest that it has the stability and experience to keep my magazine alive. It also publishes Mojo and Q which have very similar target readerships to my magazine. This would give me confidence that Bauer could reach my target readership as it has already demonstrated this with two existing magazines.
Overall I would choose Time Inc to distribute my magazine. I came to this decision because I decided that the readership profile of my magazine was too similar to Q and Mojo. Although Bauer has a significantly larger portfolio than Time I thought that the fact that it already had two magazines similar to mine would negatively affect my magazine as Bauer has already reached into my target market. However Time on the other hand, currently doesn't print any magazines like mine. This could potentially make my publication very successful as I could possibly use Time to appeal to the NME's readership as well as appeal to Q and Mojo's readership. I feel like if i gave Amped to Bauer media it would be overlooked whereas at Time it would be focused on and made successful.
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